We are thrilled to announce a significant milestone in our journey. ORAZ (Original Anna Zhou) has officially evolved and rebranded to YINAN NEW YORK.
This change marks a new era of growth and a refined vision for our brand. While our name has changed, our core commitment to avant-garde craftsmanship, artistic expression, and high-quality design remains at the heart of everything we do.
Why the Change?
The transition to YINAN represents a more personal and elevated alignment with the creative direction of our founder, Anna Zhou. It symbolizes a bridge between heritage and modern innovation, creating a space where fashion meets wearable art in its most sophisticated form.
The name YINAN (艺楠) is the Chinese given name of the brand's founder, Anna YINAN Zhou. Within the context of the brand, it is officially translated as "a precious piece of art".
The individual characters carry deep cultural and historical significance:
艺 (Yì): Art and Craftsmanship
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Literal Meaning: This character translates to art, skill, talent, or craftsmanship.
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Symbolism: In a name, it suggests a person who possesses artistic flair and a dedication to refining their skills. For the brand, it underscores their focus on avant-garde craftsmanship and wearable art.
楠 (Nán): The "Imperial Wood"
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Literal Meaning: This refers to the Phoebe zhennan (or Nanmu), a rare and fragrant evergreen tree endemic to China.
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Historical Value: Known as the "Gold of Wood," it was historically so valuable that it was reserved for imperial palaces and royal furniture.
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Symbolism: It represents longevity, resilience, and quiet elegance. In a personal name, it implies that the person is as precious and enduring as this rare wood.
Thank you for being part of our story. We are excited to step into this future with you as YINAN NEW YORK.